Sellection.ru

Discover the home fragrance industry
from a new perspective

Our portfolio includes global fragrance manufacturers: Maison Berger, Esteban
Paris Parfums, Vanilla Blanc, Yankee Candle, WoodWick.
We are especially proud of our own brand – SELLECTION.

OURMISSION

For Customers: improve quality of life for our
customer, by shaping the culture of using interior
fragrances at home, in the car, at work.

For Partners: become the #1 choice and preferred
supplier in our categories

For Shareholders: ensure sustainable return on
investments delivering agreed profit for each ruble
invested

OURPRINCIPLES

reputation today, tomorrow, always
guaranteed business security in the face of
internal and external threats
• business legality through full compliance of the
company’s activities with the letter of the law
profit here and now

OURVISION

to be the undisputed market
leader in Russia and the CIS countries in the field of interior
fragrances, through continuous development and improvement.
Be bold in innovation, discover
and develop new categories.

Why Us

Experience

We have been developing the home fragrance industry in Russia for over 5 years

Team

Our employees create the culture of home fragrance consumption

Expertise

We were in this industry from its start and we understand the product, audience, and the market like no one else

Brands

Our portfolio includes global fragrance manufacturers: Maison Berger, Esteban Paris Parfums, Vanilla Blanc, Yankee Candle, WoodWick.
We are especially proud of our own brand – SELLECTION.

Uniqueness

The largest offline retailer in Russia, represented in 6 stores ranging from 54 to 104 m2. Partner coverage area
of more than 20 largest cities in Russia

We collaborate with the most reliable manufacturers
and strive to constantly upgrade our portfolio

Our success is your business growth

Grigory Tsygankov

CEO

A top manager with 16 years
of international FMCG and
retail experience.

Dariya Kreneva

Commercial Director

A true business expert
and a master analyst.

Olesya Gorshkova

Head of Retail

An absolute guru in the
world of home fragrance.

We are not here just to make a sale.

We value open communications
and long-term relations

    Providing our partner with
    flexibility and convenience
    is our top priority.

    At any stage, we are open to discussion and suggestions.